Specialized Demographic Data

All Scan/US subscriptions come with current-year demographics estimates, consumer spending potential, with 5-year demographic projections and baseline standard reference data from prior Census years for trend comparisons.

When you need MORE detail, the databases on this page (additional purchase required) provide it.

These databases let you add more detail where you need it, on higher income households, housing values, and crosstabs of income by age to your Scan/US subscription.

Detailed estimates and projections

2016/2021 Detailed Demographics Estimates and Projections

Includes population, households, ethnicity, income, education, work status and age distributions

The Detailed Demographics Estimates and Projections database ADDS detail to arrays in the standard Estimates, and INCLUDES entire new arrays of data which provide a lot more detail. MORE detail and range are provided in arrays of household, family, and non-family household income

Includes age detail, household characteristics, race/ethnicity

These complete new arrays are included in the Detailed Demographics Estimates:

  • Population under 20, in one-year increments
  • Population under 18 by race and hispanic
  • Family characteristics
    • married
    • married with children
    • married no children
    • male/female householder
    • family/non-family households with persons under 18
  • Households by age of householder

Includes more info about household size, vehicles available, and "by tenure"

These arrays are augmented (from the standard arrays) with valuable additional information:

  • Household size by number of people

    by 1,2,3,4,5,6, 7+ persons per household

  • Vehicles available

    by 1,2,3,4,5+ vehicles per household

  • Vehicles by owner/renter
  • Households by owner/renter

Includes more income information

  • Families by Income (26 ranges) <5T to $500T+
  • Families by Income (16) <10T to $250T+
  • non-Families by Income (26) <5T to $500T+
  • non-Families by Income (16) <10T to $250T+
  • Households by income (26) <5T to $500T+

These income statistics are available in the Detailed Demographics Estimates:

  • per capita income
  • median incomes: household, family, and non-family
  • average incomes: household, family, and non-family
  • aggregate incomes: household, family, and non-family

Includes threshold data

A convenience-feature of the Detailed Demographic Estimates is the inclusion of Thresholds and Ranges for current-year demographics.

So, you get more articulation in age ranges, income, education, household size and number of vehicles per household, AND you get time-saving summaries of ranges of interest PLUS increasing thresholds for:

  • Age
  • Householder ages
  • Household sizes
  • Owner household sizes
  • Renter household sizes
  • Household income
  • Family income
  • Nonfamily income

To get an example of what thresholds look like, here is an example of a series of thresholds of income for family households in Montana:

You can quickly see the total number of family households above a given household income, by looking at these tables.

To examine the full list of thresholds, you can download an example threshold report (PDF)

The Detailed Demographics Estimates & Projections database is $2995: price including Standard Subscription: $4190

Sample Reports (PDF)


2016/2021 Household Income by Householder Age

Includes households, household counts, with crosstabs by age of householder, and median incomes

The the household income by age of head of household demographics estimates database is a valuable specialty demographics database. It's used in targeting households where a particular householder age and a specific income range are both important. Elder care facilities, as well as businesses devoted to educational enrichment, home improvement, and premium household services may all find this database valuable.

Shown: part of the 2016/2021 Household Income by Householder age database for Minnesota

The Household Income by Householder Age database is $2995: price including Standard Subscription $4190

Sample Reports (PDF)


Detailed standard reference

ACS Housing

Includes housing units, owner units by housing value, renter units by contract rent and gross rent, median home value, average home value, owner units by second mortgage and loan, monthly costs by with and without mortgage

Number of rooms,units by type of heating fuel, units in structure, year built, and year moved in.

Because of its cross-tab of owner units by housing value, the ACS Housing database is a franchising favorite for home improvement and home repair.

The ACS housing database is $1500: price including Standard Subscription $2695

Housing Value ranges for a group of14 high-household-income ZIP codes near Madison, Wisconsin.